FLY

British Airways Marketing and Communications team partnered with Picture This Productions to create the one-of-a-kind interactive, multisensory VR experience  which premiered in London’s Saatchi Gallery over Summer 2019 to re-connect the brand with the awe and wonder of what it means for human kind to be able to Fly. Built by award-winning VR creators and Neil Courbould’s Oscar-winning practical effects team, Fly enables you to become a time-travelling pilot – from the earliest imaginings of Leonardo Da Vinci and his ornithopter, to the Wright Brothers’ success on Kitty Beach, to piloting Concorde at twice the speed of sound and, finally, into one imagined future of flight.

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